Retail & Luxury Goods
Within the context of digitalisation, in which omni-channel consumption is radically transforming consumer habits and the customer experience needs to be completely rethought, Apside is offering its support to leaders in the Retail and Luxury Goods sector, to help them better meet consumer expectations and needs.
Effectively, in 2020, the Covid-19 pandemic accelerated the transition towards omni-channel commerce:consumers now expect a fluid experience, regardless of the point of contact, along with instant reactivity. In parallel, whilst household are feeling the squeeze of inflation, the offer war is encouraging for the development of marketplaces, and stores aren’t becoming places of purchase, but rather places of interaction with the offer.
Moreover, in the age of ultra-connected commerce, players in the luxury goods sector need to adapt in order to preserve this experience and this impression of distinction, which they’ve been able to offer to their clients up until now.
Driven by these findings, players in this sector now need to invest in the leverage points for digitalisation and data, in order to stand out in this ultra-competitive market.
Aware of the challenges that come with all of these transformations, Apside supports its clients in their quest for omni-channel operations, and thus, in fine, with the generation of value from their data.
This offer is namely based around the following topics:
Retail business consulting
Develop your competitive advantages through digital technologies and data:
- Client experience:omni-channel pathway, CRM / Marketing automation, etc.
Service strategy:Payment, delivery, loyalty advantages, etc.Your business processes:logistics, anti-fraud, etc.
Retail Data Services
Capitalise on your data assets to bolster your positions:- Data Governance: roles, responsibilities, and key processes
- Data Architecture: Storage, Search, ML to scale, etc.
- Developing value-generating use cases:Client targeting, range optimisation, price management
Capitalising on the innovation ecosystem to stand out on your market:Computer vision across points of sale, automation, data monetisation, etc.
- Start-ups / Publishers:Organisation of RetailTech challenges, sourcing
- Research: Structuring research projects, internally or with labs
Retail Core platform
Developing your application portfolio to achieve your ambitions:- CIO Advisory: Roadmap construction, management support / programme management
- Platforms:web portals, intranet, extranet, legacy management - Cloud: strategy, architecture, implementation
- Cybersecurity: Audits, remediation, incident response
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